Vision | fotostax

At fotostax we are trying to build a company culture that fosters action & creativity, inclusivity & openness, and innovation & a sense of adventure.

Innovation

At fotostax we don’t want to just build the future of photography and printing. We want to bring sci-fi into reality.

We have crazy new technologies in the pipe that we can’t talk about yet. What we can say is that they are exciting and they expand the way you can interact with the world.

Environment

It’s maddening to us how so many consumer electronics are built with planned obsolescence in mind. Not only in terms of environmental waste, but also how it disrespects the users.

We are committed to building all our products in as environmentally-friendly a manner as possible. We want to make the world a better place, and that starts with ourselves.

We are designing all our products to be modular and upgradeable, so that you don’t have to throw them away when a newer version comes out. Instead, you can upgrade specific components and we will recycle your old parts.

Fun

Fundamentally we want to build products that are fun. What is fun is often so different for so many people. For some of us fun can be extreme sports like mountain biking, for others it’s spending time with their family, and for others it’s partying with their friends.

Regardless of how you have fun, we want to build devices that enhance that experience for you and your loved ones. To do this, we are building products that are freeing, enabling you to experience and share moments like never before.

Our Partners

Our Vision and Values

At fotostax, we have always loved the feeling of a physical photo. There is something satisfying about capturing the moment in a tangible, shareable, and instantaneous manner.

Jonathan was first struck by the idea of instantly printable moving images when he saw guests wrestling for control of an instant camera at a wedding. Seeing the guests' excitement to capture the moment in an instant and shareable medium, he realized the logical next step for the world of photography - the ability to physically print videos.

This thought led him to explore improvements in instant printing technology. When Jonathan brought his vision to some of the brightest minds in the Cambridge MBA, fotostax was born.

The fotostax team and the excitement for our new technology is growing as a Cambridge Accelerate 2021 startup and Santander grant recipient and we get closer to redefining what photography is capable of.